4th Generation Systems
 
 

Driving Sales Beyond online learning is closed for site maintenance this weekend. You will not be able to access any part of the site for 24 hours beginning midnight Saturday, February 18th - Central Time. When you enter the site on Monday morning, you will see a web page with a whole new look.


"The marketing, sales and sales management methodologies you designed, developed and delivered were the foundation for our $33.6 million of incremental annualized growth last year."
--Morgan Distribution



The National Association of Wholesaler-Distributors (NAW) confirms an onslaught of pressing problems that have today's distributors up against a wall.
  • Pressures brought on by a difficult and uncertain economy continue to force reduction in distributor resources.
  • The value of distributors in the supply chain is questioned as relationships between customers and manufactures continue to evolve.
  • Flawed and neglected distributor sales systems marked by underdeveloped personnel and unsophisticated resources for training and performance measurement only minimally address available opportunities.1


4th Generation Systems, in partnership with The Beveridge Consulting Group, is committed to improving distributor sales through an integrated, 12-month learning plan that incorporates a mix of online instruction, live events, and management involvement. Driving Sales Beyond impacts sales performance through:
  • The application of proven content to a distributor's entire sales force with minimal disruption to ongoing work responsibilities.
  • Performance and productivity gains through customization, 24/7 accessibility, and immediate on-the-job application.
  • Ongoing evaluation of performance by sales professionals, managers, and executive management alike.


30-plus years of in-the-field, on-the-job experience and expertise have allowed Beveridge to take the guesswork out of training. By following a logical and integrated, four-step sequence, Driving Sales Beyond guides your distribution sales force in the development of proven, pro-active sales skills.




1 Adam J. Fein, PH.D., ed., Facing the Forces of Changes Outlook 2003 (Washington DC: Distribution Research and Education Foundation, 2002)







Driving Sales Beyond follows a logical and integrated, four-step sequence of learning and skill building. Steps 1 and 2 are centered on thinking, and Steps 3 and 4 on doing.







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