About 4th Generation Systems

"The marketing, sales, and sales management methodologies you designed, developed, and delivered were the foundation for our $33.6 million of incremental annualized growth last year."

What We Do
We make a real difference in sales performance, productivity and results for mid-market distributors and their suppliers by changing their sales approach from reactive and product-oriented to proactive and customer-focused.  Working directly with the sales team and management, we help to institutionalize processes that ensure results not just for today, but for tomorrow.

Why We're Different
Most sales training attempts to change learners through one-shot events that generate initial enthusiasm, but have little lasting impact. Even committed sales professionals who want to grow find it hard to turn that quick injection of knowledge into daily habit.  In contrast, 4th Generation Systems improves sales performance through cumulative learning.  Driving Sales Beyond, our integrated, multi-month learning program, incorporates a mix of live classroom sessions, online instruction, and one-on-one coaching.  Following a four-step process that ensures skill development and measurable results, it focuses on learning that lasts.

As a Driving Sales Beyond participant, each of your team members benefits from consistent teaching, ready support, and a mix of independent learning and collaboration.  To add value, we customize this unique, field-proven, proprietary process to reflect your vision, mission and goals.  In short, Driving Sales Beyond represents an integrated plan for growing your business by growing your people.

Drive your sales beyond what the market is prepared to give!

Latest Research To Drive Organic Sales Growth
Our new book published by the National Association of Wholesalers provides your roadmap of best practices for leading a high performance sales culture. 

Upcoming events

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